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Accessibility is rare in hospitality, which means you have a golden opportunity. Be the hotel that gets it right, and you won’t just be doing the right thing—you’ll be boosting your bottom line in a way your competitors can’t touch.

Truly accessible hotels think about the whole experience. Hotels that invest in things like hoists, profiling beds, Changing Places facilities, and sensory spaces aren’t just “doing the right thing.” They’re opening their doors to guests who are usually shut out. And here’s the thing: when one person is excluded, it often means the whole family or group goes elsewhere.

When people ask me how Marsham Court Hotel became one of the most accessible hotels in the UK, I always say the same thing: it started with family.